In the first four months of 2017, Vietnam’s exports of processed pangasius to the EU posted a sharp year-on-year increase of 89.5%.
Vietnam pangasius has advantages of affordable prices, aromatic flavor, fish filets with no bones and ease of processing, which has to strongly compete with whitefish products in the EU. However, Vietnamese pangasius's image as well as consumption of the product in the market wassignificantly influenced by mass media recently.
In the first four months of this year, the sharp rises in exports of value-added products to top 2 largest importers in the bloc including the Netherlands and Spain was a good sign for Vietnam’s pangasius, which emphasized the shift was right.
Compared to the average price of US$1.4 - 3.65 for frozen fillets product (HS code 0304), processed pangasius (HS code 16) with the average export price of US$3.85 - 5.65/kg is being sold well in some markets. Of that, export prices of fried pangasius rolled with broccoli; pangasius rolled with sauce, tomato, mango, pineapple; frozen breaded pangasius to Germany, frozen breaded pangasius fillets, portion cut to Spain; frozen breaded pangasius; frozen breaded pangasius nuggets to the Netherlands quoted good prices of US$4.45 to 5.50/kg. In the Jan-Apr this year, Vietnam’s exports of processed pangasius (HS code 16) to top 4 major importing markets in the EU including the Netherlands, Spain, Germany and Belgium recorded the good growth.
Written by Ta Ha